In the workshop phase of our integrative sales process, we start by defining the ideal customer profiles (ICP) and formulating key messages. Finally, we develop a customised B2B acquisition concept to win new customers.
Through targeted storytelling, we develop a precise and effective approach for your target group. We analyse the needs, desires and challenges of your potential customers to create stories that appeal to their emotions and capture their attention. These customised stories help to present your brand in an authentic and compelling way, which builds trust and deepens engagement with your target audience. Ultimately, this leads to a higher engagement rate and better chances of conversion.
This process includes regular evaluations and adjustments based on the feedback and behavioural patterns of the target group. In this way, we ensure that each campaign is optimally tailored to the needs and expectations of your potential customers, which increases the success rate and achieves a lasting effect.
Through strategically developed campaigns, we create a strong appeal that continuously generates proactive enquiries from your target group. Using iterative feedback loops, we continuously improve campaign performance, efficiently converting leads into qualified enquiries.
We organise the first meeting and pass the opportunity on to you smoothly. Once the appointment has been arranged, you will receive all the information you need to follow up and capitalise on the opportunity in the best possible way.